Icecream and gin seem to be the answer.

Here’s two video clips for Friday.

One explains how new technologies for production and grassroots customer feedback systems change the landscape in social media.

The other suggests that if you want to be a social media consumer, you should forget the gin and TV and put your cognitive surplus toward something else.

Social media in Plain English , from Commoncraft. (This is the version hosted at blip.tv)

Clay Shirky at Web 2.0 Expo SF 2008. Clay Shirky is the author of the new book, Here Comes Everybody: the power of organizing without organization .